As stated before the VW GTI is one of the pioneers of the sport compact, beginning with its first iteration VW GTI MK1 in the 80's. With its 5th generation and a market full of new competitors, VW had to do somthing different, something new, unique and colorful. The marketing team behind the new generation of the MKV, came up with a soul for the car, and appealed to car enthusiasts everywhere. They came up with what they call a "fast." The hooligan inside of all, that loves driving and driving fast.
More info after the jump,
This original fast came with all new GTI purchases and became a hit among GTI enthusiast. It began selling on ebay for those who saw fit that they had one. The short clip explains what it is and why we have one.
Check out some funny commercials used to help promote this fast.
These commercials along the tangibility of the figure that came with the car help VW stay one step ahead of its competition especially with there loyal fans. It also drew me into wanting the car just for the fast and also desiring to expoit this inner speed demon.
They even had tuner houses, (companies that specialize in making, from the factory cars faster), had custom fasts. This was endorsed by VW and helped both entities draw customers into the sport compact crowd.
Here's a pic to see one of the companies.
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Heres the website for more info and more custom fast's
Engineers have the power to ethuse and create characters and souls in everything they make. A simple automobile to some or a pocket rocket to others. Engineered vehicles mean something to us, and when designing such a thing, keeping in mind its past, preent and future and create a desired and sought after vehicle.
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